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Under the background of China's real estate entering an era of stock assets, Roy Wang, Executive President of Kihome, conducted an in-depth analysis of the industry's current state—"three lows and two highs" (low demand, low gross margin, low growth, high costs, and high consumer expectations)—based on data from the National Bureau of Statistics. With new consumer behaviors such as "comparing multiple options" and extended decision-making cycles, Kihome emphasized the need to return to the core values of brand, product, and service, driving healthy industry development through rigorous standards.

Leveraging its supply chain control tower system spanning China and Europe, along with expertise in participating in national standard formulation, Kihome has built a comprehensive end-to-end solution—from raw materials to manufacturing, retail, and after-sales service. Through AI empowerment, a global warehousing network, and installation services, Kihome aims to address key industry pain points.

"Choosing the right partners is more important than hard work alone", said Wang. In this competitive environment, Kihome will continue to empower consumers’ pursuit of a better life through technological innovation, service excellence, and building a community of shared destiny with its dealers—paving a long-term path rooted in perseverance, progress, and collaboration.

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The International Business Division, led by Cherry, delivered an inspiring presentation on the new product strategy and offerings, providing dealers with cutting-edge market intelligence.Drawing inspiration from centuries-old European craftsmanship and Italian design aesthetics, Kihome has developed tailored solutions for the high-end market through supply chain upgrades and a refreshed brand portfolio.