Beko, a leading brand in the UK's home appliance industry, ranks among the top three in Europe in terms of sales. Since its establishment, Beko has set a global strategy of "creating an internationally leading brand. Currently, Beko products are sold in more than 100 countries and regions worldwide, where it is a market leader in many countries, especially in Europe, Russia and the CIS countries, the Baltic region, the Middle East, North Africa, and Australia. Today, Beko products are chosen by 440 million users worldwide, with a Beko product being sold every 2 seconds globally. As a result, the Beko brand has become one of the leading international brands in the home appliance market.